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Reconnect
Competitive Advantage
First, Best, Only
Success is a Choice
How to Nail Your Interview
What’s Your Self Image?
Small Talk for a Big Effect
Get Better

Mike Raszeja:
A Café Conversation

By: Joseph W. Norman
Mike Raszeja is a Western New Yorker with a wide range of experiences. He served in the Army during the
VIP Fact Sheet: Mike Raszeja
Mike on his experience in sales and marketing for Kodak:
“What was interesting is I would go on sales calls with people. A lot of times I think people would think, “Oh boy, here comes another sales guy.” Then, we would get into a conversation about what their chemical needs might be and all of a sudden as we were talking they realized that it wasn’t another sales guy talking, it was another chemist. So, we were having a technical conversation and then their expectations of what I, and what Kodak, could do for them was raised. It was interesting on Kodak’s part that they took the chance on moving a technically trained person into that kind of environment. In this particular case it worked out for them and for me. That was a great opportunity.”
Mike on tragedy:
I always marvel at people who experience a tragedy, because you have two choices when that happens. You can rise above it and learn from it and really accomplish stuff, or you can just wallow in it for the rest of your life and say, “Oh, woe is me.”
Mike on business ownership:
As a business owner, if you get there at 6 AM and there is a truck that needs loaded and nobody is there, you load the truck. If the floor needs swept and nobody is there, you sweep the floor. There are no limits to how many hours you work when you run your own business.
So, if you are going to run your own business, you have got to have a good work ethic.
The good part is you end up having good people working for you. It is interesting to help them in their lives by paying them a decent salary and ensuring that they have a good job. You also get to learn a little bit about their families along the way – which is fun too.
JWN: What was your experience like at the
MR: I served under Steve Newvine. I have an interest in politics, so I led the sub-group on public policy. We got to go to
We discussed micro verse macro economics. At the state level, they chose to disregard long term debt, so it was one of our more memorable meetings.
I really got a kick out of working with the Chamber.
Mike on playing golf:
I’ll give you several recommendations on playing golf,
1) Make sure that you take lessons
2) Don’t listen to your friends
3) Make sure that you buy golf clubs fit to you
Your friends will try to teach you how to play golf. They think that because they’ve played for five or ten years they know how to play – but they don’t.
The number one is to take lessons though.
JWN: What was your experience like at Kodak?
MR: I was there when they were in their hey-day. There were 62,000 people working there. It was a wonderful company to work for because they truly rewarded people in a positive way. If you did a good job or things over and above the ordinary, they would do such positive, special things for you.
I worked in product development for many years, and then I got an opportunity to get involved with management. I began work for a subgroup that was responsible for selling chemicals. You can trace back to George Eastman’s time, selling chemicals outside the company.
I worked in a management position in marketing for this subgroup. It was really wonderful. Right about that time, our part of Kodak was being downsized and the assets sold to Fisher Scientific. I had the opportunity to work at a different part of Kodak, but at the same time, two guys who ran a chemical company in
Mike Raszeja
Former Kodak Employee
Former Owner and CEO of Aldon Corporation
Former Board Member of Livingston County Chamber of Commerce
Avid Golfer
| Life and Times of JWN |
A Tribute to Edward S. Lampert
Eddie Lampert is a self made billionaire and a business man that I admire and plan to meet. He is forty-four years old and currently Chairman of the Board of Sears Holdings Company - owner of Kmart and Sears stores and a variety of long-standing American brands such as Die Hard, Craftsman, and Kenmore. Also, his picture is the background on my laptop. The thing that impresses me about Eddie is his incredible work ethic and passion for investing and financial engineering. He is the wealthiest man in Connecticut thanks to the phenomenal performance he has achieved at his hedge fund, ESL Investments. As founder and CEO of the company, he uses the assets of the firm to purchase large stakes in companies like Sears. Currently, he owns nearly 40% of the company's equity. This type of "concentrated value" approach as it is dubbed in the investment world is what makes him unique in a financial world focused on diversification. Some dub him the next Warren Buffett, but he would prefer to be considered the one Eddie Lampert, although he studied Buffett's work unceasingly while working in the Risk Arbitrage Department at Goldman Sachs and studying Economics at Yale University. Enough about his investing, let's talk about the man himself. It would be far too superficial of me to just like the man because he's made himself and many other people a ton of money. I generally have much deeper motivations for the things I do. Eddie is candid but keeps an extremely low profile. He will rarely interview and lives a quiet life in Greenwich, Connecticut, where both his office (ESL) and his waterfront home are located. His father died when he was very young,making him the man of the house far earlier than any boy should be. This seems to be the inspiration for the rigor and value he tries to create in his business ventures. NOTABLE QUOTE: "One of the unspoken secrets about business leaders is that they often have no idea about where they're going to end up." - Eddie Lampert He worked his way into college and started doing work for Goldman Sachs, one of the world's premier investment houses, before he even graduated high school! He continued work at Goldman after Yale, before starting his hedge fund in 1988. Eddie was kidnapped in 2003 from the parking lot of his office, but convinced his captors to let him go after two days! Eddie is a self made man with an intense passion for what he does. He is incredibly thorough and despite his low personal profile, he communicates his thoughts about the businesses he runs openly to shareholders. Also, the English major in me speaking, he writes extremely well. In one of the few interviews with the man, he explained his motivations in a simple, inspiring way: "I want to be known as a great businessman." - Eddie Lampert It is only a matter of time before Eddie and I are having breakfast at his favorite diner in Greenwich, Connecticut. CLICK HERE to check out a rare interview of Eddie and his mother Dolores! The piece is very well done. FULL DISCLOSURE: I own shares of Sears Holdings Corporation (Symbol: SHLD). Best to you friends, ~JWN P.S. Check out my piece, "Small Talk for a BIG Effect" below! |
Small Talk for a BIG Effect
By: Joseph W. Norman
Let’s talk about the art of communication. I’m not talking about public speaking, COMN 101, or any of that jazz – I’m talking about one on one, mono y mono, conversation. This is stuff you don’t learn in a classroom…
When you go into a room filled with many people you’ve never met before, are you nervous? Of course you are! KEY FACT: Everybody is nervous in this situation - use it to your advantage!
While everybody else is caught up with butterflies in the stomach, think about a line from a song by the Smashing Pumpkin’s, “Disarm [them] with a smile.” If you enter a room with a confident step and a smile on your face, you immediately have the upper hand (no matter how nervous you are on the inside).
When initiating that first conversation, don’t fret over what you are going to say – simply introduce yourself. Many people think you have to come into a conversation with some great one liner – I disagree. I have found much success by simply walking up to somebody new with a smile and saying, “Hi, I’m Joe Norman.” They’ll respond, often graciously, with their name – now you’re ready to rock and roll. KEY FACT: Never forget a person’s name! “But Joe, how do I remember?”
ACTION PLAN: There are three key steps I use to remember somebody’s name;
1) Repeat it in your head at least three times (I recommend five).
2) Form a mental picture of the person and put the face to the name.
3) Use the name during the conversation, no matter how long or short the chat is.
NOTABLE: A friend recently told me, he always ends a conversation with a farewell and the person’s name. If you don’t say the name, he says, the person will often think you already forgot it. I agree 100%.
Now that you have learned the person’s name cold, you’re ready to connect with the conversation. This is where people think it gets difficult, but it is still pretty simple. Be observant! Notice what they’re wearing, holding, or saying and comment on it. This will often lead to some personal facts which you can use to follow up effectively. When in doubt, just ask questions – people love to talk about themselves.
When you are in the conversation, always be “present!” Nothing irritates me more than talking to somebody and not feeling like I have their attention. Even if you only speak to somebody for thirty seconds, let them know with your eyes that it is only them that you care about at that instant. Don’t look around the room for other people to talk to – be with them and only them for that moment in time.
NORMAN SIDE NOTE: Tips for talking on the phone. If somebody in the room asks you a question, excuse yourself from the phone conversation and answer the question. Do not just answer the question and let the person on the phone keep talking. The same applies for receiving a phone call while in a face to face conversation. Excuse yourself if it is urgent - otherwise let the person calling leave a message. Be respectful! My mother taught me this and it is very valuable information.
Back to the conversation – you’re chatting freely with your new acquaintance about life, sports, love, happiness, etcetera. Whatever the topic, you’re doing great. But, how do you close the deal and move on properly? First, know the purpose of the future interaction. Do you want to date this person, or just build a friendship for future business relations, fun, or both?
If you’re trying to get a date, simply say, “I enjoyed our conversation and I’d like to get together with you sometime. What’s your number?” Too many people stress out over this – if you need something in this world, just ask! You’ll be amazed by the results. Nearly the same applies for a friendship or future business relationship – just ask for the contact information so you can follow up.
NOTABLE: Try to book the future engagement at the end of the conversation. Set a date or time and write it down. If handing out a business card, write the planned get together on the back and then hand it to the person. Always put it in writing! It is too easy to forget such promises. Then, follow up.
Congratulations – you’ve just learned how to small talk for a big effect. Remember a few key points:
1) Everyone is nervous – disarm them with a SMILE
2) Be PRESENT in the conversation
3) Know your purpose (date, friendship, business, etcetera)
4) Set up the stage for future interaction (Get the contact information)
5) Have fun and follow up
KEY FACT: Be yourself! “Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.” – Dr. Suess
Keep checking back for more information on topics such as; “Follow Up or Lose Out,” “Make a POWERFUL Impression,” and more! Best, ~ JWN
NOTABLE: Joseph Norman is co-founder of a weekly e-newsletter, Notable and Newsworthy: VIP Profiles, with his friend and business partner, Ben DeGeorge. Together they have built relationships with dynamic leaders in many organizations and industries. For more information, check out: notableandnewsworthy.blogspot.com, or, email Joseph at jwn2@geneseo.edu
| The Life and Times of JWN |
ACTION PLAN: Sign up for it by going to Gitomer's website. Click here! This publication always has valuable information, especially if you're in the sales industry. KEY FACT: Everybody is in the sales industry. You sell yourself and your ideas to others on a daily basis. Now that you are signed up for Gitomer's Sales Caffeine eZine, we can talk about my week. Ben and I learned more about our planned trip to Ghana in October. This will be in conjunction with the Livingston County Chamber of Commerce and SUNY Geneseo. The goal of the trip is to build relations with the leaders of the New Juaben State in the Eastern Region and with Universities throughout the country (education is extremely advanced in Ghana). Our trip will coincide with the Akwantukese Durbar, a celebration of the exodus of the Juaben people from Asante to Akyem Abuakwa and the subsequent establishment of the New Juaben State in the Eastern Region of Ghana. We will be guests of honor at this event thanks to the friendship we have developed with Mr. Victor Berko-Boateng, President of the Association for Ghanaians and Friends (AGF). He is a great guy and we are excited to experience his mother country's culture! Also, this week I got involved with the Jones School of Business Alumni Golf Tournament. Dr. Mike Schinski, an avid golfer and Finance professor at Geneseo, runs the event. Mike is also the advisor of the Finance Club and Student Managed Investment Fund, of which I am president. The tourney was a great success. Have a great week friends and check out GITOMER'S SALES CAFFEINE! It is a worthy read. Best, ~JWN |
Get Into Something You Enjoy and Grow With It
By: Joseph W. Norman
Michelle Cain is a partner at Mengel, Metzger, Barr, & Co. (MMB), a regional accounting firm headquartered in
VIP: Give us the short story…
MJC: I live in Webster and have lived there my entire life. I went to
I started here (MMB) right out of college, and I’ve been here for 13 years.
VIP: Tell us a little bit about Mengel, Metzger, Barr, & Co.
MJC: We have 16 partners in the firm. We have a
If I had to pick a specialty, I would probably say it is non-profits.
In our firm, our partners are very much hands on. During a typical audit, we would have a senior and a staff out there everyday, the manager would go out periodically, maybe every other day, and the partner will go out there a few times. Then, the partner will present the work done. The companies are well aware who did all the work though (after we joked about the partners taking all the credit). Our client base is the middle market. They like the personal service so that is what we give them.
VIP: What is your average day like?
MJC: First, I come in and go through all of my messages. There are many meetings and administrative things to do in the office. We have to keep our business running as well as make sure our clients are being served. I am on the marketing committee. We also have the assurance committee which is a group of partners that make sure we are on top of all the new laws and best practices in the industry. We have a recruiting committee as well. It is a mix of administering this firm, mentoring our staff, and serving our clients. They all come into play everyday.
I just presented a draft financial statement to an audit committee of a non-profit. We went out there for about a week and did the audit. The process consists of doing the audit, pulling the statements together, and presenting them. When the company approves them then we finalize.
VIP: Tell us a little bit about your family.
MJC: I have a husband, Tom, and two children. My daughter Miranda is nine and is going into fourth grade. My son Jay is five, going into first grade. They are both into softball and tee-ball right now. Summer is a lot better for me because they are out of school. It is a nice relief not to have to stress about homework everyday. They don’t tend to feel the stress like I do. I like the summer because it is more laid back – I don’t stress about getting them to bed right on time.
My husband is a manager in the corporate office of Wegmans. He manages the people who buy everything but the food – supplies, equipment, furniture, etcetera. We make it work.
We have a camp that we have parked on a permanent site in Baldwinsville right on the lake. We try to get to it as often as we can on the weekends. We don’t really have vacation plans, we do more day trips.
VIP: How many hours do you usually work a week?
MJC: During the summer, probably 45 to 50 but, I try to keep it closer to 45. During the winter it is about 60 hours a week. You know, it really isn’t that bad at our firm, some weeks more than others - we try to balance it out. The firm tries to keep family in mind. There are many young people here with families, so people will leave early for a basketball game or something, and that’s fine. The bottom line is the work needs to get done, and as long as it gets done, then we are very flexible.
VIP: What are some of your goals?
MJC: As far as career goals, I don’t have any in particular – I’ve kind of reached the highest level I can get to here. We do want to continue to grow the business, whether that is merging with another firm or acquiring more clients.
In respect to family, I’m certainly not planning on having anymore children. They are great kids though. They both are fairly well behaved and a lot of fun. It is difficult balancing family and career. So I think two is good.
VIP: What is your favorite time of day?
MJC: I would have to say the mornings, and I’m not a morning person, so I don’t mean right when I wake up because I’m not a fan of that. But, from a work perspective, I like to whip through a bunch of things right when I get in here so I feel like I’ve at least accomplished something. After that, I like right before my kids go to bed, when we are settling in.
During the summer we try to do some fun things in the evening – go out for ice cream, or ride bikes. My son Jay just learned how to ride a two wheel bike, so now that is fun. If you’ve ever ridden around the block with a son on training wheels, it is like torture. So, now that he can ride a real bike, it is great.
VIP: What are some of your hobbies?
We enjoy camping. I do exercise, but I don’t really consider it exercise – I rollerblade for fun. Hanging out with my kids and playing games like kickball and baseball. I read, but the only books I read as an accountant are things like trashy romance novels because I don’t want to think about what I’m reading. I like golfing – playing it more than watching it. Also, I like watching any live sport, so I’m anxious to see my kids get more competitive.
Overall, anything family oriented, because you can never spend enough time with them when you are working all the time.
VIP: Do you do work with other organizations?
MJC: I am the treasurer of the Rochester Children’s Theatre. I never knew what they did before I joined their organization. One of our partners knew the president of the board, so he recommended me, and it is really a wonderful organization. They put on productions for children, and the actors are phenomenal. We do six or seven productions a year and we try to coincide with the school calendars.
I’m on the Business Advisory Council for the Jones School of Business at SUNY Geneseo and I’m a member of the Al Sigl Center WalkAbout Committee and the Rochester Women’s Network. This year I had to say no to a few organizations, because I don’t like joining something I can’t put the time into.
VIP: What does it take to be successful in your position?
MJC: In this job you need to be organized in order to juggle everything. As an accountant you are looked at as the number one advisor of the client. It is a wonderful feeling, but it is a lot of pressure and responsibility. They ask you everything; you’re all of the sudden an attorney to them, a Human Resources expert, etcetera. If it is something we cannot directly answer, we refer.
On top of that, as a partner, you are required to do the administrative functions. So, you have to be able to run a business as well and make sure it is functioning properly. Keeping your people happy is essential.
Also, in this industry, your personal skills are huge. You have to be able to interact with all sorts of people. You need to be able to change to accommodate their personalities. Every job that we do we have a different team working. So one week I could be working with this team, and the next week I could be working with another team. Not only are you changing to your client’s needs, but also to your teams. It is constant change of your own personality to make it work. That is critical in my job and public accounting in general.
Technical skills obviously - it is essential in this ever changing industry. And, leadership ability is essential, but it depends on the person’s definition of success.
VIP: What do you look for when you hire somebody?
MJC: When I hire somebody, the interpersonal skills are a key thing that I look for.
I recruit at Geneseo, so I know that if somebody is graduating from there, they know their stuff. When I go in, I’m not testing them on their knowledge. I want to know if this person will fit into our organization. What is there personality like? Can they talk to me? If so, then they can talk to our clients. I need to get an idea how well they will function here. I absolutely look for that.
VIP: Who are three people you would like to meet?
MJC: Susan B. Anthony, primarily because I am a woman. She had to be a pretty cool person. Another person is someone like Ben Franklin. He was a genius. I always wonder, “How can somebody be that smart?” Then, just for fun, George Clooney. Not just because he is good looking, but because he seems so nice and down to earth.
VIP: What are some difficulties that you deal with managing a team?
MJC: Personnel is difficult to manage. You try to keep people motivated, efficient, and growing to the next level. But, there are certain people that just aren’t cut out for the job, so sometimes you’ve got to get rid of them. I am fortunate enough that I have not had to do the official firings. I’ve been involved with the evaluation type, uncomfortable conversations. Just the day to day managing is challenging. It is hard to keep everyone up to speed when they are all not of the same ability.
VIP: What are some procedures that you use to manage the day to day?
MJC: We don’t do much soft skill training although once we become managers we will go off to a training program. But, we do have a good mentoring program here which has worked very well. Everyone is assigned a mentor when they walk in the door. And, we allow people to change their mentor every year. We do have a great process in place that seems to be working.
We have an open door policy, so people tend to feel comfortable talking to the partners. For the most part, we try to treat everyone like equals. It is very much, “I don’t know everything and you don’t know everything, so let’s work together to get the job done to the best of our ability.” Most of our people are comfortable with that.
Keeping the lines of communication open is essential. I was one of the people that wanted to work a reduced schedule when I had my children. And, when I was going through it was a new concept, but the partners at the time were accommodating, and we made it work. Now, I’m back to a full schedule, but we have young people who need the same thing I did so we remain flexible. It is about keeping the communication open. What do you want, what do we want, and how can we make it work?
VIP: What are some of the challenges in your industry?
MJC: The industry itself is challenging because it is always changing. Competition is a huge challenge. What has happened in our industry because of Sarbanes-Oxley is the bigger firms have fired many of their smaller to mid-size clients because they did not have time for them. So, the regional firms like us have really benefited because those are our ideal clients. I think those companies have realized that they don’t need a national firm – they can get better service for a cheaper price. National firms could not give them the service.
We don’t do any public companies – it is too risky when you are only doing a couple of them. It is not worth it. It is a huge investment in learning, training, and malpractice insurance. We decided as a firm to not do them. But, there are many great regional firms in the area that we are competing with.
On another note, keeping up with all of the standards is hard. It pushes down to the private firms, and then it pushes onto the accountants because we have to charge to get the job done. That is our industry.
VIP: What part of your job do you enjoy the most?
MJC: The people – you get to meet so many great people. I used to hate public speaking in college. I would get sick before I had to give a presentation. Now, I feel like that is all I do and I like it.
The standards are difficult, but we are aligned with BDO Seidman, an accounting firm ranked number five internationally. Because of our relationship, we get access to all of their resources. They send out emails when they get new information, so that makes it easier to stay up to date. I don’t feel like I need to read every standard front to back, which is beneficial.
BDO also serves as a consulting resource. We use each other if we run into a situation that we’ve never dealt with before. All the time, we’ll send out an email which says, “Have you ever encountered this before?” And, we get great feedback.
VIP: What are some memorable gifts you’ve received?
MJC: I’m going to put them together; one was from my daughter and one was from my son. They put together these books for Mother’s day at school – it is fun to see what they think. I have both on top of my dresser at home and I look at them all the time. Also, my very first Mother’s Day, my husband bought me a gorgeous ring with an aqua-marine stone - my daughter’s birthstone.
VIP: What advice would you give to a college student?
MJC: First, enjoy it before it ends. Second, when you are going through the interview process, BE YOURSELF. Don’t try to act like somebody else because it won’t help you in the long run. Get into something you enjoy and learn as much as you can about it. Grow with it.
| Life and Times of JWN |
This week brought a few more shaves with the Gillette Fusion Power, a busy work week, and a great Google Video find - often my source for some old music favorites. To let the suspense settle in...I won't tell you the song until the end of my missive. The week ended with a nice get together with some Manning & Napier folks. Two of my co-workers are moving to our office in St. Petersburg, FL, so I spent some time with them, and many others, on Friday evening in Rochester. Good food, good company, and good times were had by all. Also, it was a comfortable couch - not quite last room on the right, 69 Second Street material, but fair enough. I am quite excited about a meeting I have on Monday about a potential trip to Ghana through the Livingston County Chamber of Commerce. We are working on building an international relationship between the Eastern Region of Ghana and Livingston and Monroe County. The meeting on Monday will discuss details and how much money I need to raise. I'm confident I can pull it off. Another potential benefit for the trip is the relationships that can be built for SUNY Geneseo. Ghana has a tremendous focus on education, so the experience would be great for my college as well. We (at SUNY Geneseo) are always looking to further our name on a national and international scale. VIP SHAMELESS PLUG: Cindi Oswald (VIP Profilee - President of Chamber) and Lisa Burns (VIP Profilee - Tourism Director for Livingston County) run a great show at the Livingston County Chamber and have been very helpful in many of Ben and my efforts. You will no doubt hear their names more - as they are always making moves. Some future news may even include "The VIP Guys," you'll just have to wait and see... The song for the week was a 1980s classic; Depeche Mode - I Promise You I Will. For an incredible animation and a relaxing tune, check out the video by clicking HERE! ACTION PLAN: Click on Cindi and Lisa's names to view their respective VIP Profiles. Always my best, ~JWN |